July Book Numbers

I know I haven't written in a while, that doesn't mean that I don't keep abreast of the situation in publishing today. This is the latest report by AAP. They are basically saying that ebooks and audio book numbers are up, while all others (with the exception of adult hardcover books which had a good month) are down for the month of July. you know it takes awhile for numbers to be gathered and analyzed and such... that's why these are the latest numbers and it's already October... there's a process to these things!

Anyway, I just wanted to use this to reinforce what I have said in the past. These two areas need a little more attention. Audio in particular. There's a lot of good data out there about who the target market for audio books are currently, but I think with the right kind of marketing that can be changed. I mean, Kindle does audio, how many use it? I don't think I have once seen someone on the train with headphones plugged into a kindle. I myself have not tried it yet, but that is due to a lack of good headphones. Regardless, more marketing in these area can help increase sales further. There. Done. Good Day.  

http://www.publishersweekly.com/pw/by-topic/industry-news/financial-reporting/article/49120-e-book-sales-doubled-in-july.html